Beginnings: Prequel to a Launch

a new rough study of

a new rough study of "The UnPatient Revolution" logo

T-3 to the BattleSuite Crowdfund Lift-Off

In three days, I will launch the first ever crowdfunding campaign for “The UnPatient Revolution”.  The funds will be used to equip care-challenged patients diagnosed with serious disease, in particular patients diagnosed with advanced cancer, with strategies and tactics to help them fight and win the battle to get their health and life back.  

I borrowed the term “UnPatient” from a talk given at what was then called FutureMed Conference in 2013 held by Singularity University at the Hotel Del Coronado in San Diego.  I liked the term so much that I decided to own it and run with it.  The UnPatient takes full responsibility for her own health care.  Beyond being a participant of the quantified-self movement, the UnPatient considers herself the CEO and key agent towards the health and life she envisions for herself.  

At that moment in November 2013, I set myself to be the epitome of the passionate UnPatient, doing every unlikely impossible thing in the quest to get my health back.  I was already operating that way  but I credit Futuremed 2013 for giving me “permission” to unleash myself fully in the strong self-directed approach I fought for from the beginning.  I learned to live bravely into such an internally powerful role.  Never mind that I started with very little resources with no caregiver.  I was determined to live and I was not going to allow the direst of circumstances to discourage me or stop me.

Just a few months prior, in May 2013, I was diagnosed with Stage 4 metastatic breast cancer of a very rare form.  Despite the utter lack of research or data about the type of cancer I was dealing with (except for the Chief of Oncology at Stanford Cancer Center, Dr. George Sledge, calling it an “oddball” cancer), I went ahead with treatments on my own terms, adopting the philosophy and principles I laid out in “The UnPatient Manifesto.”  Incredibly and against all odds, I won, at least for now.

The gap of experience from being told I was dying in 2013 to finding myself very much alive and living near the close of 2015 is a very rich one.  I have learned a great deal in the 10 years of my brand of unconventional fighting.  My original diagnosis had been in October 2005.  Last month I celebrated my 10th year anniversary and being pronounced “No Evidence of Disease.”   What a triumph!!!

From what survives in my gritty heady harsh sublime landscape of memory, I have acquired broad and deep perspective on what it really takes to get from serious illness to true sustainable health.  I have the capacity to articulate and impart these priceless nuggets to others and so I shall.  Now that I am alive, I want to make it worth it!

After seeing so many lose the battle, I feel I owe it to humanity to share my knowledge, practices and principles that work to those who need it the most.  Just a few weeks ago, I lost two friends to advanced cancer within a few days of each other.  I lost my grandfather and my best friend to cancer.   How I wish I had helped all of them with what I know now and what I am about to know.   None of the top medical conferences I attended recently predicted cancer going away anytime soon.  Cancer is predicted to affect one out of every four humans in the planet in a few years.  

The need is therefore extremely urgent.  Thus my decision to work full-time on building what I call The UnPatient Revolution Battlesuite so that I can distill everything I know to a dense set of knowledge, strategies and tools that will arm and equip care-challenged cancer patients for battle with a mind and heart set to win.

I consulted my best friend, genius artist, wordsmith and PR whiz Amor Damaso on what she thought a good logo image could be for The UnPatient Revolution.  She suggested something like the image you see above.  The letter U stands for the UnPatient.  The Rx stands for both for “revolution” and “prescription”.  The logo underscores the most important defining characteristic of an UnPatient.  She leads the charge for her own health care.  She is the top decision maker in the care team. Rx means she prescribes what is best for her and takes action.  This does not mean that she does not listen to the doctor or honor his expertise.  It does not mean she will suddenly take drugs without prescriptions or self-medicate based on her own logic.  The Rx simply means she knows she is the boss and CEO of her own journey.  She knows she is the best person for the job and she always moves forward with this in mind.  I think this rough logo captures what this revolution is all about and for now I am keeping it.  If you have any thoughts about the logo concept or the concept of the UnPatient, please do let me know.   UnPatients are voracious learners so if you have something important to teach me, please do.

Tomorrow I will talk to you about my work as The UnPatient practitioner and advocate/teacher for others.  I will talk to you about my work and friendship with a young man of 38 who was suddenly struck with Stage 4 colon cancer.  He has a beautiful wife and 5 young children ages 2 to 12.  When I met him, he was troubled anxious and depressed after a fresh diagnosis that felt like a death sentence to him.  I’ll tell you about our first conversation and how I got him laughing within the first five minutes. 

I’ll also tell you how I worked with him as decision coach and the amazing results of our time discussing his options and surgery strategy.   I will also tell you how I helped him and his wife bust through every obstacle to finally being willing to create a crowdfund campaign as a means to help them take care of their 5 children while dealing with the pressures of fighting stage 4 cancer.   I saw how the time I spent with him and his family made a difference and continues to make a difference.  I want to continue to do more for him and many others but in very large scale and with high growth numbers.    I absolutely believe it can be done.  I hope you can join me in this quest to help others in a significant way that could very well not just save their lives but also offer inspiration and value to all those around them.  This work can offer priceless value not just to this country (the US) or the present time, but for nations (global impact) and generations.

I leave you with the link to their Crowdfund campaign on  I hope you can take a look and help give Noah Standridge and his family a leg up in this critical transition point in their life as a family.

Until tomorrow then, have a wonderful Saturday!

With much appreciation,

Victoria Ferro

p.s.  I know its not yet Thanksgiving, but I wanted to show you a video AD I created for a large scale theatrical event I am involved with as videomaker and actor coming this December.  Creative Arts heal humans in a major way.  This is a very underexplored topic as far as what moves the needle towards healing thus this is definitely up for discussion and practice in The UnPatient Revolution.  Thanks again and hope to see you tomorrow!


2 Replies to “Beginnings: Prequel to a Launch”

  1. “Now that I am alive, I want to make it worth it!”
    Thanks for sharing your latest effort. Let’s start the Revolution.

    • Hi Zhendong Song,

      It was great to meet you at Medicine X at Stanford. I am grateful that you took time to read my posts. Thank you so much! And yes, let’s start the Revolution!

      More power to you and WiggleMed,

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