Introducing the UnCancer Revolution

The UnCancer Revolution Crowdfund Video

UnCancer: The Revolution to Reverse Stage 4 Cancer pitch video 1.0

Transcript of The UnCancer Revolution Crowdfund Video

There  were 14.1 million new cases of cancer around the world with 8.2 million cancer deaths in 2012.  Those numbers are expected to rise 70% by 2032.   Today, 1 in 2 men and 1 in 3 women are expected to develop cancer in their lifetime, that’s 40% of the people you know.

Hello, my name is Victoria Ferro and in my world, cancer has been the leading cause of death.  6 of my friends died of advanced cancer in 2015.  All of them were in their 40s or 50s.

These deaths underscore the urgency of finding ways to end this global plague once and for all.  I believe that today, in this particular moment of history, a confluence of new global realities make it possible for a concerted effort to finally rid the world of cancer.

I want to focus on helping the community where hope is most dim, and solutions most scarce.  Stage 4 is the last stage of cancer.  At this stage, a person may be seen as “incurable”, “terminal”, and “dying.”  At this point, cancer is considered a chronic disease that will bring the patient’s life to an accelerated end.

My mission is to offer more hope and more creative solutions to this beleaguered community.   I have a personal stake in this because I am a Stage 4 cancer survivor.

I was diagnosed with a rare form of breast cancer in October 2005.  There’s hardly any research or information about this kind of cancer.   My search for solutions took me to 4 different countries.  8 years and 2 recurrences later in May of 2013,  the Stanford Cancer Center escalated my diagnosis to Stage 4.  By that time the tumor was as large as a melon protruding from my chest with 3 ulcerating open wounds.  Scans also showed a large tumor in my lung that looked like it could be invading several other organs.  3 different oncologists told me that I was incurable, inoperable and dying.   And yet, after a 27 month barrage of treatments that included chemo, radiation, hormonal treatment, and multiple surgeries, Dr. George Sledge, Chief of Oncology at the Stanford Cancer Center made this announcement in August of 2015

N.E.D. Announcement by Dr. George Sledge of Stanford Cancer Center

This is wonderful of course but being pronounced with No Evidence of Disease or N.E.D. does not necessarily equate to remission or a cure.  I need to know what to do to make sure this cancer doesn’t come back.  I also didn’t expect the PTSD that followed treatments.   The disappointment when Dr. Sledge told me I had to keep taking drugs that forced my ovaries to shut down. The trauma from the side effects of chemo such as fatigue, weakness, and bloating, that facilitated an out of control 50 lb. weight gain.   The drastic change of appearance from a beautiful young woman to a fat version of Gollum to someone old and misshapen I  don’t recognize. From the 5 feet of incisions, multiple drain holes that created unnatural shapes and scars reminiscent of Frankenstein. The neuropathy and stiffness of joints that affected my mobility and balance.   And the grief and bewilderment of going through this entire 10 year journey mostly alone. Though I had help, yes much help, I had no other caregiver in the day-to-day but myself.  Many people think I’m superwoman achieving the impossible, but believe me I am not.  It’s been 7 months since my last major surgery but I still have so much healing to do.  Emotional, Physical, Spiritual.

As I grappled with what to do next, it became clear I need to fully concentrate on Recovery and Prevention.   In 2016, my first priority is to pursue my best health and in parallel process, teach others what I learn.

I will leverage my experience and expertise as multi-awarded digital media producer, highly rated university educator, and award-winning essayist for this purpose.  I will teach every significant lesson I learned that brought me from dying to N.E.D.  It is already my practice to attend some of the world’s most elite medical conferences.  I’ve also learned from some of the world’s leading scientists, doctors and experts who can speak to this topic in a fresh and powerful way. I even joined a Protohack to rough prototype an app that will aid me in my own recovery and that could aid others too.  I will evaluate and curate the best knowledge, wisdom and tools that can be found anywhere that can move the needle to a cure or the next best thing.

Taking together all the intelligence I’ve gathered in more than 10 years of fighting cancer and the intelligence I’ve yet to discover, I will offer inspiration and education for Stage 4 cancer patients through unique media and services designed just for them.  Planned resources and services include a strategy manual, mobile app, basic and in-depth training, decision coaching, events and community that can significantly aid Stage 4 cancer patients in attaining their health goals.  The emphasis of the work is digital and online so that anyone with Stage 4 cancer may benefit, whether they are at work, at home or in the hospital bed, wherever they are in the world.

“UnCancer: The Revolution to Reverse Stage 4 Cancer”

Intelligence, Inspiration and Tradecraft for Stage 4 patients and survivors

“Because when you can reverse stage 4 cancer, you can reverse all cancer”

With this new revolution, we

UnLearn – every old myth or way of thinking about this topic.  We live in the beginnings of a massive disruption in the health industry.  And in the ultra-rapid development of science and technology in this field, elegant solutions will be found for complex problems that had never been solved before.


UnDo – ravages of the disease and the collateral damage of treatments both physical and emotional


UnEarth – solutions for restoration, healing, vigorous function and a vibrant satisfied life


UnCancer – because if you’re dead you can’t do anything

According to the World Health Organization, there is a 1 in 4 chance that I will be alive in 5 years.  That’s saying that I have a 75% chance of being dead in 5 years.  That’s a great prognosis compared to the predictions for many other types of stage 4 cancers.  

My mission in instigating The UnCancer Revolution is to upend these statistics.

If you’re a Stage 4 cancer patient, and you want to find a way live fully and enjoy longevity, you need to be part of this movement.

The UnCancer Revolution will dig deep into the subjects of

1) Science

2) Psychology

3) Spirituality,

And finally

4) Strategy that will all these tie disciplines together into a unique and powerful framework.

My oncologists are impressed by the way I ask questions and make decisions.  It appears that my unique process was an important factor in getting to  N.E.D. status.

My internal process was influenced by my graduate studies as an International Fellow at the Tulane University Freeman School of Business, where I studied Decision Science under Dr. Irving LaValle, my late Professor of Decision Theory, the 1996 recipient of the Frank Plumpton Ramsey Medal, which is considered “the Nobel Prize” of decision analysis   

Excellent decision skills are necessary tradecraft for the Stage 4 UnPatient.  UnPatients are people who have taken full responsibility for their own health care and will not abdicate decision making to anyone.  UnPatients are the CEOs of their own health.   Good decision practice is what will set her apart to achieve best possible health outcomes.  I will be teaching this skill in a way that is simple, thorough and powerful.   My goal is to turn Stage 4 cancer patients into powerful creative UnPatients like myself.  

The UnCancer Revolution’s mission is to deliver Intelligence, Inspiration and Tradecraft for the Stage 4 Cancer Patient.  It’s not only going to throw a monkey wrench into the status quo, it may change the Stage 4 experience forever.

Listen to what Kara Alikpala, Founding President of the ICanServe Foundation has to say:

“No one can imagine what it’s like to labor and deliver a child. Only mothers can claim they know. Same  thing for cancer.  It takes another cancer survivor to completely empathize with another . Then there is Stage 4 cancer. Many people think it’s the same as having cancer once and beating it.   Others simply think it means THE END.    But Stage 4 is more than a stage, it’s more than a number. It’s a whole different  universe,   that needs a different perspective, lifestyle, and navigational tools.   There is a huge population of Stage 4 cancer patients with unmet needs. Victoria Ferro has lived to tell. And live and love she has as loudly as anyone cannot imagine.  You cannot and must not ignore what she has to share “

Imagine more and more stage 4 cancer patients, shaking off sadness and shame, standing in their strength, challenging the status quo, being fully equipped to navigate and lead the charge towards their own health goals, empowered to make the highest quality decisions for their lives. Once this happens, I believe that health outcomes will improve.

I invite you to be part of the revolution and take action with this crowdfund today!  The more you give, the more Stage 4 cancer patients will benefit.  The Stakes are High, and we need you with us.  Let us be rid of cancer forever, one stage 4 UnPatient at a time.  Thank you!


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